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Not All Advice is the Right Advice

I’ve been a part of several online conversations recently that have discussed how to get more from marketing automation and improve the return on marketing’s investment.  In each of these conversations, folks have weighed in about the importance of sales and marketing working together to define a “lead”.  “If they… Read More »

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B2B Lead Management Process Experts
B2B Lead Management Process Experts
B2B Lead Management Process Experts
B2B Lead Management Process Experts
B2B Lead Management Process Experts
B2B Lead Management Process Experts
B2B Lead Management Process Experts
B2B Lead Management Process Experts
B2B Lead Management Process Experts
B2B Lead Management Process Experts
B2B Lead Management Process Experts
B2B Lead Management Process Experts
B2B Lead Management Process Experts
B2B Lead Management Process Experts
B2B Lead Management Process Experts
B2B Lead Management Process Experts
B2B Lead Management Process Experts
B2B Lead Management Process Experts
B2B Lead Management Process Experts
B2B Lead Management Process Experts
B2B Lead Management Process Experts
B2B Lead Management Process Experts
B2B Lead Management Process Experts
B2B Lead Management Process Experts
B2B Lead Management Process Experts
B2B Lead Management Process Experts
B2B Lead Management Process Experts
B2B Lead Management Process Experts
B2B Lead Management Process Experts
B2B Lead Management Process Experts
B2B Lead Management Process Experts
B2B Lead Management Process Experts
B2B Lead Management Process Experts
B2B Lead Management Process Experts
B2B Lead Management Process Experts
B2B Lead Management Process Experts
B2B Lead Management Process Experts
B2B Lead Management Process Experts
B2B Lead Management Process Experts

Growth is a Process

At The Annuitas Group we specialize in helping B2B companies develop a process-based approach to lead management. To date our proven and proprietary methodology, the Lead Management Framework™, has identified more than $500 million in lost revenue for our clients by uncovering the gaps and opportunities within their lead management process.

Latest News and Happenings

Press & Social News

The Cross Channel Conversation - Don't Get Stuck with a Lemon - 9 Things Cars Teach Us about Marketing Automation

There’s a very natural parallel between marketing automation and cars.  This idea started to take shape thanks to an impromptu brainstorm on Twitter with Carlos Hidalgo from the Annuitas Group.

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Marketing Profs Blog - Five Ways B2B Marketers Can Think (and Act) Different

On August 3, 1997, Lee Clow, then an advertising agency rep, pitched theThink Different campaign to Steve Jobs and the team at Apple. At the time, Apple had a tarnished brand, slumping sales, and they were being dwarfed by Microsoft.  The theme, “Think Different,” resonated. And it was what would define and continue to define Apple.

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News Releases

The Annuitas Group Client Aligns Marketing and Sales Organizations by Implementing a Lead Management Process

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The Annuitas Group Continues Strong Revenue and Customer Growth in 2011

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Spotlight on Lead Management

Introducing the Lead Management Framework Whiteboard Series

It’s often easier to grasp a concept by visualizing it. That’s why we created a new video series on the Lead Management Framework.  Our founders, Carlos and Jay Hidalgo, whiteboard each step of the lead management process and provide examples on how our clients have successfully implemented it.  Watch the first installment below, and then CLICK HERE to register to receive weekly notifications of the next video in the series over the coming weeks.

Episode One – “Is Lead Management Worth It?”

In this first episode, we answer the question, “Is B2B lead management worth the investment?”  and show quantifiable examples of how customers are increasing revenues by implementing a lead management process.