01/24/12
Grand Rapids, MI – January 24, 2012 – The Annuitas Group, a recognized leader in lead management process consulting, today announced that their… Read More
At The Annuitas Group we specialize in helping B2B companies develop a process-based approach to lead management. To date our proven and proprietary methodology, the Lead Management Framework™, has identified more than $500 million in lost revenue for our clients by uncovering the gaps and opportunities within their lead management process.
November 9, 2011
There’s a very natural parallel between marketing automation and cars. This idea started to take shape thanks to an impromptu brainstorm on Twitter with Carlos Hidalgo from the Annuitas Group.
11/08/11
On August 3, 1997, Lee Clow, then an advertising agency rep, pitched theThink Different campaign to Steve Jobs and the team at Apple. At the time, Apple had a tarnished brand, slumping sales, and they were being dwarfed by Microsoft. The theme, “Think Different,” resonated. And it was what would define and continue to define Apple.
The Annuitas Group client, USA Financial was recently recognized as one of the 10 select companies chosen by DemandGen Report for “their organization’s ability to significantly increase conversions and revenues.” We proudly congratulate Raeanne Huskey, Vice President of Marketing, and the entire sales & marketing team at USA Financial! Read the entire article or download the full report here.
Better yet hear directly from Raeanne in the video below on how The Annuitas Group partnered with her team to successfully implement a lead management process that led to a 43% increase in closed conversions and a 25% increase in revenue.