From Our Blog
Not All Advice is the Right Advice
05/16/12
I’ve been a part of several online conversations recently that have discussed how to get more from marketing automation and improve the return on marketing’s investment. In each of these conversations, folks have weighed in about the importance of sales and marketing working together to define a “lead”. “If they… Read More
Twitter Feed
- In preparation for #sds12 and the exhibitors, I am re-posting my take on #b2b events - http://t.co/bo4C03bK
(about 1 hour ago) - @MargaretMolloy look forward to seeing you at #sds12 - will be good to meet in person
(about 2 hours ago) - RT @JoeGalvin: 2012 MH Best Practice Study: #Sales & #Marketing are aligned in what customers want & need. World-class 80%, all others 34%
(about 2 hours ago)
Clients
Growth is a Process
At The Annuitas Group we specialize in helping B2B companies develop a process-based approach to lead management. To date our proven and proprietary methodology, the Lead Management Framework™, has identified more than $500 million in lost revenue for our clients by uncovering the gaps and opportunities within their lead management process.
Latest News and Happenings
Press & Social News
The Cross Channel Conversation - Don't Get Stuck with a Lemon - 9 Things Cars Teach Us about Marketing Automation
November 9, 2011
There’s a very natural parallel between marketing automation and cars. This idea started to take shape thanks to an impromptu brainstorm on Twitter with Carlos Hidalgo from the Annuitas Group.
Marketing Profs Blog - Five Ways B2B Marketers Can Think (and Act) Different
11/08/11
On August 3, 1997, Lee Clow, then an advertising agency rep, pitched theThink Different campaign to Steve Jobs and the team at Apple. At the time, Apple had a tarnished brand, slumping sales, and they were being dwarfed by Microsoft. The theme, “Think Different,” resonated. And it was what would define and continue to define Apple.
Spotlight on Lead Management
Introducing the Lead Management Framework Whiteboard Series
It’s often easier to grasp a concept by visualizing it. That’s why we created a new video series on the Lead Management Framework. Our founders, Carlos and Jay Hidalgo, whiteboard each step of the lead management process and provide examples on how our clients have successfully implemented it. Watch the first installment below, and then CLICK HERE to register to receive weekly notifications of the next video in the series over the coming weeks.
Episode One – “Is Lead Management Worth It?”
In this first episode, we answer the question, “Is B2B lead management worth the investment?” and show quantifiable examples of how customers are increasing revenues by implementing a lead management process.