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Economics
Even though it’s in the news every day, it’s really not news anymore. It’s more of an update: Our economy has fallen on some pretty hard times. The news (or updates) simply lets us know about the most recent layoffs, … Read More
Posted in Lead Management Process | Comments OffLeads for Sale!!!
Last night I was driving out to the store to grab a few grocery items and as is my custom, I began flipping through the radio stations. I was mindlessly turning from station to station when I stopped at a … Read More
Posted in Lead Qualification | Comments OffWe Don’t Talk Anymore!
There’s been much talk lately about marketing and sales integration. It seems most of the discussion centers around how marketing and sales technologies will integrate. “Does our email program ‘connect’ to the contact manager?” “How will our marketing automation application … Read More
Posted in Sales and Marketing Alignment | Comments OffManaging Email Leads
In the previous post (“Email Marketing?”), we took a brief look at e-mail, automation, and how it can help improve marketing and sales. But what about the leads that are generated from those email campaigns? What about the "clicks" that … Read More
Posted in Lead Management Process | Comments OffEmail Marketing
There's been quite a bit written lately on marketers that are looking for "automated marketing". The articles use terms such as "e-mail solution", "newsletter automation service", "marketing automation", "e-mail solutions provider", etc. In many conversations, these terms are being used … Read More
Posted in Marketing Automation | Comments OffWhat’s the Difference?
I was in a meeting recently with several very smart marketing people and we were discussing the many trends we've seen recently in the world of marketing. It wasn't long before our discussion turned to the subjects of e-mail, marketing … Read More
Posted in Marketing Automation | Comments OffCustomer, Where Art Thou?
In the last two weeks I've met with three different companies in different verticals and of different sizes. As usual, I asked a lot of questions to get a deeper understanding of each company's issues, their various challenges and how … Read More
Posted in Marketing Data | Comments OffIn Defense of the One-Timer
I was on the phone the other day with a business colleague, and we began discussing what we're seeing in the market place. Specifically, we were discussing our interaction with companies, and how they approach the development and implementation of … Read More
Posted in Lead Nurturing | Comments Off