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What Do You Mean When You Say That?
Several months ago I was meeting with a Director of Marketing Operations and we were reviewing their corporate lead qualification process. As he explained how they qualify leads, I asked him if sales and marketing agreed on the definition of … Read More
Posted in Lead Management Process, Lead Qualification, Sales and Marketing Alignment | 4 CommentsHow Much?
According to a Sirius Decisions study, more than 52% of B2B marketers claim that lead generation is their biggest challenge. This is a staggering statistic! Lead generation is one of the key aspects for which marketing is responsible. Yet more … Read More
Posted in Lead Management Process | Tagged Demand Generation, Engage B2B, Lead Generation, Lead management, marketing qualified lead, Sirius Decisions | Comments Off