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Five New Year’s Resolutions for the B2B Marketer
Another year has come and gone and if anyone thought that 2009 was the year of the B2B marketer, then 2010 may have trumped it. I have said before that there is no better time to be in B2B Marketing … Read More
Posted in Lead Management Process, Marketing Automation, Metrics, Sales and Marketing Alignment | 1 CommentWhy We Are Vendor Neutral
Today we made the announcement that we have shifted our strategy when it comes to marketing automation vendor partnerships. What was once an exclusive strategy is now a neutral strategy. Naturally whenever these decisions are made a variety of questions … Read More
Posted in Industry News, Lead Management Process, Marketing Automation | 1 CommentFour Reasons to be Thankful You’re a B2B Marketer
I have said over and over that there is no better time to be a B2B marketer. And the more I speak with those in the field, the more I become convinced that this is not just my opinion, but … Read More
Posted in Lead Planning, Sales and Marketing Alignment | Comments OffQuality Matters – Analyzing the Effect of Quality on the Lead Handoff Process
We are glad to have Steve Woods, CTO of Eloqua as a guest contributor to The Annuitas Group blog. Steve is a thought leader in the world of marketing automation and lead management and is also a prolific writer on topics … Read More
Posted in Industry News, Lead Qualification, Sales and Marketing Alignment | Comments OffThree Things You Can Learn from the Process of Planning and Nurturing
I recently had the wonderful opportunity to be a part of a collaborative project headed by Craig Rosenberg of Focus called The Book of Funnels. In this book, I (along with 13 other B2B marketing experts) was asked to contribute my thoughts … Read More
Posted in Industry News, Lead Qualification, Sales and Marketing Alignment | Comments OffAn Interview with Andrew Gaffney – Editor-in-Chief of Demand Gen Report
We are pleased that we were able to catch-up with Andrew Gaffney, Editor-In-Chief of DemandGen Report, an on-line publication that covers B2B marketing and the marketing automation space. In this role, Andrew is continually speaking with vendors, analysts and end-users. … Read More
Posted in Industry News, Lead Management Process, Marketing Automation | Comments OffWhat Do You Need for Successful Nurturing?
Lead nurturing is a hot topic right now. It seems that most of my recent conversations with prospects, customers and others in the B2B marketing industry are centered on lead nurturing. The discussions usually revolve around issues such as how … Read More
Posted in Lead Management Process, Lead Nurturing | Comments OffWhat’s Worth More?
I’ve recently been involved in an ongoing online discussion regarding marketing automation, lead generation, and lead management (including lead nurturing). The discussion has been focusing on the approach organizations should take in implementing marketing automation. During the course of this … Read More
Posted in Lead Management Process, Lead Qualification | Comments Off5 Reasons Why Marketing and Sales Technology Just Won’t Work
Several years ago I was on-site with a client discussing their desire to develop and implement a lead management process. As part of the discussion we talked about the enabling technologies they were utilizing. These technologies included a marketing automation … Read More
Posted in Lead Management Process, Marketing Automation | Comments OffApples and Oranges
It feels like every month a new marketing automation vendor hits the scene making grandiose promises ranging from immediate ROI increases to more effective marketing to the delivery of lead management. While some of these “promises” can be achieved over … Read More
Posted in Lead Management Process, Marketing Automation | 1 Comment