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What B2B Marketers Can Learn From a 14-Year Old Baseball Player
Over the past few months, I have most assuredly become a candidate for rotator cuff surgery. This development is due to the countless number of pitches I have thrown to my son during batting practice in preparation for the upcoming … Read More
Posted in Industry News | Comments OffTen Ways the C-Level can Positively Impact Marketing and Sales (Part Two of Two)
This is part two of our 2-part series on how the C-Suite can help affect marketing and sales for the better. (click here for part one) A recent report published by MarketingSherpa asked B2B marketers what was the top barrier … Read More
Posted in Industry News, Lead Management Process, Sales and Marketing Alignment | Comments OffRemoving The Barriers
MarketingSherpa recently surveyed 1,700 marketers to ask them, What barriers exist to overcoming your top B2B marketing challenges? The results ranged from not having sufficient staffing or budget (62%), to lack of time to think strategically (39%), to not being … Read More
Posted in Industry News | Comments OffA B2B Perspective of Dreamforce
In case you missed it (insert wink and a smile here), last week was Salesforce.com’s user conference, Dreamforce, arguably one of the largest events in the industry, if not the most entertaining. I mean, who doesn’t like Will.i.am, Cake (thank … Read More
Posted in Industry News, Marketing Automation | Comments OffThe Results Are In…And They’re Not Pretty
Over the last week Demand Gen Report & Televerde published reports which reviewed the performance of B2B marketing and sales teams. The results are far from attractive and show that many companies are still lagging far behind. A few highlights … Read More
Posted in Industry News, Lead Management Process, Marketing Automation, Sales and Marketing Alignment | 2 CommentsMissing the Mark
One of the most memorable meetings I ever had during my tenure with the first software company I worked for was with my boss, the president of our division. I remember walking into his office, and before I could sit … Read More
Posted in Industry News, Marketing Data | 1 CommentExciting Time for Marketing Professionals
I can’t tell you how many times I’ve heard this refrain from our prospects and customers: “Yes, we have a marketing automation solution. We’ve had it for about a year. All we use it for is one off emails, and … Read More
Posted in Industry News, Marketing Automation | Comments OffAn Interview with Jon Miller, Co-Founder of Marketo
We recently had the opportunity to connect with Jon Miller, Vice President of Marketing and Co-Founder of Marketo. Jon leads strategy and execution for all aspects of Marketo’s hyper-efficient demand center (powered by Marketo’s solution, of course). In Marketo’s popular … Read More
Posted in Industry News, Marketing Automation | 1 CommentThe New Alliance Between Sales and Marketing – SiriusDecisions 2011 Recap
I spent last week at the Sirius Decision Summit. As usual, it was a tremendously rewarding and informative event. This year marked the largest crowd ever for the six-year annual event. Attendees received more than their money’s worth with a … Read More
Posted in Industry News, Sales and Marketing Alignment | Comments OffAn Interview with Jonathan Block from SiriusDecisions
This week, we are pleased to have Jonathan Block from SiriusDecisions joining us to discuss marketing automation, lead management and B2B marketing. Jonathan in his role as Vice President and Service Director of SiriusDecisions is no stranger those of us … Read More
Posted in Industry News, Lead Management Process, Marketing Automation, Marketing Data | 1 Comment