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Four Things to Consider Before You Buy Marketing Automation
Well, we’re in the dog days of August. However, for many B2B marketers, 2012 planning is right around the corner and usually starts right after Labor Day. And for many of you, one of your goals will be to finally … Read More
Posted in Lead Management Process, Marketing Automation | Comments OffThe Results Are In…And They’re Not Pretty
Over the last week Demand Gen Report & Televerde published reports which reviewed the performance of B2B marketing and sales teams. The results are far from attractive and show that many companies are still lagging far behind. A few highlights … Read More
Posted in Industry News, Lead Management Process, Marketing Automation, Sales and Marketing Alignment | 2 CommentsAutomation and The Sales Funnel #marketingautomation
If you have read this blog for any length of time you know that we are big proponents of process being the key to improving ROI from your marketing automation investment. Over the last few days, I have had several … Read More
Posted in Lead Management Process, Marketing Automation | Comments OffFive Myths of Lead Management
Lead management continues to be a hot topic in the world of B2B marketing as we turn the corner and head into the second half of 2010. Over the last 12 months, marketing and sales dialogue increasingly has focused on … Read More
Posted in Lead Management Process, Lead Nurturing, Marketing Automation | Comments OffDefining Moments
The continuing growth of B2B marketing and marketing automation is indeed good news for those of us in the B2B marketplace. Despite the claim by some that automation is “floundering”, marketing automation is clearly gaining steam and poised for even … Read More
Posted in Lead Management Process, Marketing Automation | Comments OffDon’t Limit Your Nurturing
A recent article in Click-Z, by Mike Hotz, made the case for focusing your email nurturing primarily on the middle of the funnel. To support his point, Mr. Hotz offered up this statement: “…..you should concentrate your efforts on the … Read More
Posted in Lead Management Process, Lead Nurturing | 1 CommentAn Interview with Jonathan Block from SiriusDecisions
This week, we are pleased to have Jonathan Block from SiriusDecisions joining us to discuss marketing automation, lead management and B2B marketing. Jonathan in his role as Vice President and Service Director of SiriusDecisions is no stranger those of us … Read More
Posted in Industry News, Lead Management Process, Marketing Automation, Marketing Data | 1 CommentThe Benefits of Data Management
Last month, DemandGen Report ran a cover story titled “Data Tops List of Tactics & Technologies that Marketers Can’t Afford to Live Without.” The article went onto discuss the importance of having reliable data in order to ensure campaigns are successfully … Read More
Posted in Industry News, Lead Management Process, Marketing Data | 1 CommentMarketing Automation Software Guide: Executive Series Interview with Carlos Hidalgo
In this video blog interview with Marketing Automation Software Guide, Carlos Hidalgo discusses how building a strong framework can help uncover some significant ROI. He also talks about Annuitas Group’s recent move to vendor agnosticism, and provides suggestions for evaluating … Read More
Posted in Industry News, Lead Management Process, Marketing Automation, Sales and Marketing Alignment | Comments OffAn Interview with Steve Gershik of 28Marketing
Happy 2011! We are excited to kick off the New Year by interviewing Steve Gershik, CEO of 28Marketing. Steve has nearly 20 years of experience in brand building, demand generation and corporate marketing. As the founder of 28Marketing, he’s worked … Read More
Posted in Industry News, Lead Management Process, Marketing Automation, Sales and Marketing Alignment, Uncategorized | 2 Comments