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The Characteristics of Revenue Generating Companies
In the last year the aspect of revenue, as it relates to marketing departments, has taken center stage. Both Eloqua and Marketo are at the forefront of the Marketing Automation space discussing Revenue Performance Management. These two companies along with … Read More
Posted in Lead Planning, Marketing Automation, Metrics, Sales and Marketing Alignment | Comments OffAn Interview with Jon Miller, Co-Founder of Marketo
We recently had the opportunity to connect with Jon Miller, Vice President of Marketing and Co-Founder of Marketo. Jon leads strategy and execution for all aspects of Marketo’s hyper-efficient demand center (powered by Marketo’s solution, of course). In Marketo’s popular … Read More
Posted in Industry News, Marketing Automation | 1 CommentAutomation and The Sales Funnel #marketingautomation
If you have read this blog for any length of time you know that we are big proponents of process being the key to improving ROI from your marketing automation investment. Over the last few days, I have had several … Read More
Posted in Lead Management Process, Marketing Automation | Comments OffFive Myths of Lead Management
Lead management continues to be a hot topic in the world of B2B marketing as we turn the corner and head into the second half of 2010. Over the last 12 months, marketing and sales dialogue increasingly has focused on … Read More
Posted in Lead Management Process, Lead Nurturing, Marketing Automation | Comments OffDefining Moments
The continuing growth of B2B marketing and marketing automation is indeed good news for those of us in the B2B marketplace. Despite the claim by some that automation is “floundering”, marketing automation is clearly gaining steam and poised for even … Read More
Posted in Lead Management Process, Marketing Automation | Comments OffAn Interview with Jonathan Block from SiriusDecisions
This week, we are pleased to have Jonathan Block from SiriusDecisions joining us to discuss marketing automation, lead management and B2B marketing. Jonathan in his role as Vice President and Service Director of SiriusDecisions is no stranger those of us … Read More
Posted in Industry News, Lead Management Process, Marketing Automation, Marketing Data | 1 CommentMarketing Automation Software Guide: Executive Series Interview with Carlos Hidalgo
In this video blog interview with Marketing Automation Software Guide, Carlos Hidalgo discusses how building a strong framework can help uncover some significant ROI. He also talks about Annuitas Group’s recent move to vendor agnosticism, and provides suggestions for evaluating … Read More
Posted in Industry News, Lead Management Process, Marketing Automation, Sales and Marketing Alignment | Comments OffAn Interview with Steve Gershik of 28Marketing
Happy 2011! We are excited to kick off the New Year by interviewing Steve Gershik, CEO of 28Marketing. Steve has nearly 20 years of experience in brand building, demand generation and corporate marketing. As the founder of 28Marketing, he’s worked … Read More
Posted in Industry News, Lead Management Process, Marketing Automation, Sales and Marketing Alignment, Uncategorized | 2 CommentsFive New Year’s Resolutions for the B2B Marketer
Another year has come and gone and if anyone thought that 2009 was the year of the B2B marketer, then 2010 may have trumped it. I have said before that there is no better time to be in B2B Marketing … Read More
Posted in Lead Management Process, Marketing Automation, Metrics, Sales and Marketing Alignment | 1 CommentWhy We Are Vendor Neutral
Today we made the announcement that we have shifted our strategy when it comes to marketing automation vendor partnerships. What was once an exclusive strategy is now a neutral strategy. Naturally whenever these decisions are made a variety of questions … Read More
Posted in Industry News, Lead Management Process, Marketing Automation | 1 Comment