Categories
Community and Networks
Concepts
- Proteus B2B Marketing Blog
- Lead Qualification
- Lead Management
- Buying Cycle
- Marketing Automation
- Automation
- More >>
The B2B Sales Role in the New Buying Process
I recently had the opportunity to attend the Sales 2.0 Conference in San Francisco and I’m glad I did. The conference was full of great content and information on the state and the future of B2B Sales. It also allowed … Read More
Posted in Sales and Marketing Alignment | 2 CommentsMarketing Automation Software Guide: Executive Series Interview with Carlos Hidalgo
In this video blog interview with Marketing Automation Software Guide, Carlos Hidalgo discusses how building a strong framework can help uncover some significant ROI. He also talks about Annuitas Group’s recent move to vendor agnosticism, and provides suggestions for evaluating … Read More
Posted in Industry News, Lead Management Process, Marketing Automation, Sales and Marketing Alignment | Comments OffAn Interview with Steve Gershik of 28Marketing
Happy 2011! We are excited to kick off the New Year by interviewing Steve Gershik, CEO of 28Marketing. Steve has nearly 20 years of experience in brand building, demand generation and corporate marketing. As the founder of 28Marketing, he’s worked … Read More
Posted in Industry News, Lead Management Process, Marketing Automation, Sales and Marketing Alignment, Uncategorized | 2 CommentsFive New Year’s Resolutions for the B2B Marketer
Another year has come and gone and if anyone thought that 2009 was the year of the B2B marketer, then 2010 may have trumped it. I have said before that there is no better time to be in B2B Marketing … Read More
Posted in Lead Management Process, Marketing Automation, Metrics, Sales and Marketing Alignment | 1 CommentFour Reasons to be Thankful You’re a B2B Marketer
I have said over and over that there is no better time to be a B2B marketer. And the more I speak with those in the field, the more I become convinced that this is not just my opinion, but … Read More
Posted in Lead Planning, Sales and Marketing Alignment | Comments OffQuality Matters – Analyzing the Effect of Quality on the Lead Handoff Process
We are glad to have Steve Woods, CTO of Eloqua as a guest contributor to The Annuitas Group blog. Steve is a thought leader in the world of marketing automation and lead management and is also a prolific writer on topics … Read More
Posted in Industry News, Lead Qualification, Sales and Marketing Alignment | Comments OffThree Things You Can Learn from the Process of Planning and Nurturing
I recently had the wonderful opportunity to be a part of a collaborative project headed by Craig Rosenberg of Focus called The Book of Funnels. In this book, I (along with 13 other B2B marketing experts) was asked to contribute my thoughts … Read More
Posted in Industry News, Lead Qualification, Sales and Marketing Alignment | Comments OffStarting The Lead Management Process
During a recent webinar we conducted, 76% of the attendees surveyed said they had not developed a lead management strategy due to lack of internal resources. This is a common issue facing many organizations, but is compounded further by not knowing where to … Read More
Posted in Lead Management Process, Lead Nurturing, Lead Qualification, Sales and Marketing Alignment | Comments OffFive Obstacles to Developing Lead Management Process and How to Overcome Them
As a B2B organization, improving the return of your marketing and sales programs is more important than ever. While there are many areas you could address – the quantity of leads, the quality of leads or supporting technologies – nothing … Read More
Posted in Lead Management Process, Marketing Automation, Sales and Marketing Alignment | Comments OffFive Key Points about Lead Management
Next Tuesday, June 29th, The Annuitas Group will participate in the Focus Interactive Summit on “Mastering Lead Management." I’ll be giving the opening presentation at 8:30 PST (which includes a live Q&A) followed by many other B2B thought leaders throughout the … Read More
Posted in Lead Management Process, Marketing Automation, Sales and Marketing Alignment | Tagged B2B Marketing, Focus Interactive Summit, Lead management, marketing automation | Comments Off