The Annuitas Group

The Cross Channel Conversation – Don’t Get Stuck with a Lemon – 9 Things Cars Teach Us about Marketing Automation

There’s a very natural parallel between marketing automation and cars.  This idea started to take shape thanks to an impromptu brainstorm on Twitter with Carlos Hidalgo from the Annuitas Group.

Marketing Profs Blog – Five Ways B2B Marketers Can Think (and Act) Different

On August 3, 1997, Lee Clow, then an advertising agency rep, pitched theThink Different campaign to Steve Jobs and the team at Apple. At the time, Apple had a tarnished brand, slumping sales, and they were being dwarfed by Microsoft.  The theme, “Think Different,” resonated. And it was what would define and continue to define Apple.

Click Z – Taking the First Steps Towards B2B Marketing Automation

With business decision makers consuming 90% of their information via the internet (source: Focus Research), its important for B2B marketers to stay connected and engaged with customers.  This article discusses the importance of marketing automation as the tool to both communicate with your B2B audience and connect with your sales team via CRM integration.

Marketing Profs Blog – Ditch B2B and Think B2P

The world of B2B marketing continues to change at an incredibly rapid pace. Just when it seems that marketing automation and social media are finally being adopted, we have pundits proclaiming them passé and that more cosmic shifts are underway. Yet in the midst of all this transformation in the B2B marketing landscape, reports have shown that many are still missing the mark and drawing the ire of CEOs.

MarketingProfs Blog – Lessons from Bono

My younger brother once had the rare opportunity to spend time with Bono, the lead singer for the Irish rock band U2.  Bono seemed genuinely interested and to quote my brother, “He didn’t break eye contact and his demeanor showed that he was genuinely interested in learning about me.”

The same dynamic applies in the buyer and seller world.  I often find it ironic when buyers are shocked when a seller seems genuinely interested in them.  Would your buyers say the same about you? Is being interesting more important than being interested?

DemandGen Report: 2011 Sales & Marketing Alignment Awards

The Annuitas Group client, USA Financial was one of the 10 select companies chosen by DemandGen Report in their third annual Sales & Marketing Alignment Awards.  USA Financial was selected for “their for organization’s ability to significantly increase closed conversions and revenues by utilizing The Annuitas Group.” Additionally, you can hear directly from Raeanne about how her team partnered with The Annuitas Group to successfully implement a lead management process, and as a result  increase closed conversions by 43%  and improve revenue by 25%.  Watch the USA Financial Video Testimonial here.

B2C Community Blog – Your Buyers Don’t Care…But You Should!

As the head of our organization I have a unique if not sometimes bi-polar existence: I sell to B2B buyers and yet I buy B2B products and services.  And as a buyer, there are certain things that I want from a vendor, and other things I just don’t care about.  The problem is that too many vendors don’t seem to understand which is which.

MarketingProfs Blog – Five Excellent Reasons to Attend the MarketingProfs B2B Forum 2011

Carlos Hidalgo, CEO of the Annuitas Group, was not asked by MarketingProfs to write a promotional piece, but because he believes so strongly in their upcoming event, he shares five reasons why you should attend the MarketingProfs B2B Marketing Forum on June 13-15 in Boston.

MarketingProfs Blog – Three Ways to Ditch the “And” in “Sales and Marketing”

Carlos Hidalgo, CEO of the Annuitas Group, shares how marketing and sales have long been kept separate and therefore less effective. With shared objectives, working as one group would only increase their effectiveness. Learn the three ways a company can combine these two groups into one.

Marketo Blog: Producing Revenue with Lead Management – An Interview with Carlos Hidalgo

Two lead management experts, Carlos Hidalgo, CEO of the Annuitas Group, and Jon Miller, VP of Marketing at Marketo, had the chance to riff on a few hot topics in B2B marketing, including the current state of marketing automation, the decision of the Annuitas Group to go “vendor neutral” and, obviously, lead management best practices. Read below for an overview and some quick tips.

The Annuitas Group Client Aligns Marketing and Sales Organizations by Implementing a Lead Management Process

The Annuitas Group Continues Strong Revenue and Customer Growth in 2011

The Annuitas Group CEO Named a 2011 50 Most Influential People in Sales Lead Management for Third Consecutive Year

The Annuitas Group and Harte-Hanks Announce Strategic Alliance

The Annuitas Group’s CEO, Carlos Hidalgo Named a 2011 Who’s Who in B-to-B

The Annuitas Group President to Serve as Charter Executive Council Member of Newly Formed Marketing Automation Institute

The Annuitas Group Client Increases Closed Conversions by 43% & Revenues by 25%

CEO of The Annuitas Group Appointed to Focus.com Expert Adviser Council

The Annuitas Group CEO & Co-Founder to Present at MarketingProfs Annual B2B Marketing Forum

The Annuitas Group Achieves Record Year for Revenue and Customer Growth

The Annuitas Group Co-Founders Top Rankings of 2010′s 50 Most Influential People in Lead Management for Second Consecutive Year

The Annuitas Group Announces Vendor Neutral Marketing Automation Strategy

The Annuitas Group Expands Team with Lead Management Expert

Dematic Recognized in DemandGen Report’s 2010 Sales & Marketing Alignment Awards

The Annuitas Group to Present & Sponsor the 8th Annual Silverpop Client Summit

The Annuitas Group Expands Team with Veteran Marketing Leader

The Annuitas Group and BroadPoint Technologies Announce Strategic Partnership

The Annuitas Group Announces Global Expansion with Opening of European Headquarters

The Annuitas Group Co-Founders Top Rankings of 2009’s 50 Most Influential People in Sales Lead Management