The Annuitas Group

MarketingProfs Blog: If Marketing Automation Could Talk: An Interview

In this “interview”, Carlos Hidalgo talks to “Marketing Automation” to clarify once and for all what it is, why its important and what B2B marketing professionals can do to take advantage of all it has to offer.

Marketing Automation Software Guide: Going Further with Marketing Automation

Last week, an article in Marketing Automation Software Guide by Mac McConnell of BlueBird Strategies posed an intriguing question – “You’ve Got Marketing Automation. Now What?” This question is often asked by marketing practitioners who buy into the idea of automation, yet do so without having a clear plan or strategy on how to make the most of their technology investment.

MarketingProfs Blog: Four Reasons Why B2B Marketing Lives On

In a recent speech, Rick Segal, worldwide president of GyroHSR, stated that B2B marketing is obsolete.  The reasons for his assertion are primarily the rise of mobile technologies and his claim that “no longer do businesses market to other businesses, but to individuals who are shifting continuously from at-work to at-home states of mind throughout the day.”  While I’ve never met Segal, nor do I doubt his experience in the B2B marketplace, I fervently disagree with his statement.

DemandGen Report: Key Ingredients of Successful Lead Management Strategy Outlined by Annuitas Group CEO

Lead management has been a hot topic in 2011. However, while the attention to the handling and care of leads is a welcome priority, there is still a lot of confusion as to a real definition and guidelines for lead management.  In this interview, DemandGen Report talked with Carlos Hidalgo, CEO of The Annuitas Group, to learn how the company is applying its own Lead Management Framework™ successfully with clients.

Marketing Automation Times Blog – Process First in Marketing Automation

Over the last two years we have seen a major upswing in the attention that B2B marketers are giving to marketing automation.  While the industry itself has been established for over a decade, it’s only recently that it has been at the forefront of marketer’s minds in terms of awareness and adoption.

Saavy B2B Marketing Blog – Four Things that Cause Marketing & Sales Misalignment

Marketing and sales alignment continues to be a major challenge for B2B organizations. Just last week, Forrester released a report showing that only 8% of organizations claim tight alignment between marketing and sales…Perhaps the reason is that marketing and sales misalignment is not the core issue, but only a symptom of deeper problems.  Carlos Hidalgo of The Annuitas Group has an idea how to fix things…

The Innovative Marketer Interview with The Annuitas Group, Pt. 2 – What’s the Number One Way for Your Company to be Successful with Marketing Automation

In part two of his interview, Steve Gershik of The Innovative Marketer, sits down with The Annuitas Group’s CEO, Carlos Hidalgo, to hear his thoughts on where we are in the marketing automation world, what this means for demand generation professionals, and what to look out for when transforming your marketing and sales function.

MarketingProfs Blog: Four Tips for Adapting to the Fire Swamp of B2B Marketing

Borrowing from one of his favorite movies, The Princess Bride, Carlos Hidalgo shares how B2B marketers can put their fears aside and embrace the opportunity to engage with sales and excel at their position.

The Innovative Marketer Interview with The Annuitas Group, Pt. 1: The Triumphs and Perils of Marketing Automation

Steve Gershik of The Innovative Marketer, sits down with The Annuitas Group’s CEO, Carlos Hidalgo, to hear his thoughts on where we are in the marketing automation world, what this means for demand generation professionals, and what to look out for when transforming your marketing and sales function.

MarketingProfs Blog: Three Reasons Your Marketing & Sales Departments Aren’t Clicking

While most companies spend little time on it, sales and marketing alignment is one of the most crucial elements that influence revenue and your bottom line. In this MarketingProf’s guest blog post, Carlos Hidalgo, CEO of The Annuitas Group, identifies three areas that may be causing gaps in the relationship and what you can do to align the organizations.

The Annuitas Group Client Aligns Marketing and Sales Organizations by Implementing a Lead Management Process

The Annuitas Group Continues Strong Revenue and Customer Growth in 2011

The Annuitas Group CEO Named a 2011 50 Most Influential People in Sales Lead Management for Third Consecutive Year

The Annuitas Group and Harte-Hanks Announce Strategic Alliance

The Annuitas Group’s CEO, Carlos Hidalgo Named a 2011 Who’s Who in B-to-B

The Annuitas Group President to Serve as Charter Executive Council Member of Newly Formed Marketing Automation Institute

The Annuitas Group Client Increases Closed Conversions by 43% & Revenues by 25%

CEO of The Annuitas Group Appointed to Focus.com Expert Adviser Council

The Annuitas Group CEO & Co-Founder to Present at MarketingProfs Annual B2B Marketing Forum

The Annuitas Group Achieves Record Year for Revenue and Customer Growth

The Annuitas Group Co-Founders Top Rankings of 2010′s 50 Most Influential People in Lead Management for Second Consecutive Year

The Annuitas Group Announces Vendor Neutral Marketing Automation Strategy

The Annuitas Group Expands Team with Lead Management Expert

Dematic Recognized in DemandGen Report’s 2010 Sales & Marketing Alignment Awards

The Annuitas Group to Present & Sponsor the 8th Annual Silverpop Client Summit

The Annuitas Group Expands Team with Veteran Marketing Leader

The Annuitas Group and BroadPoint Technologies Announce Strategic Partnership

The Annuitas Group Announces Global Expansion with Opening of European Headquarters

The Annuitas Group Co-Founders Top Rankings of 2009’s 50 Most Influential People in Sales Lead Management