ResourcesThe Annuitas Group | The Annuitas Group

Whitepapers:

The Lead Management Framework
Silver Bullet Syndrome

Case Studies:

Client Quote

“While technology enables lead nurturing to convert [prospects] to customers at a lower cost, it is not the complete answer. Those marketers I’ve talked to who have successfully implemented automation treated lead- nurturing management as a business-process initiative, not a technology initiative.” -–Richard Fouts, Research Director of IT Markets and Channels, Gartner

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What are your top three marketing challenges?*

: Determining qualified vs. non-qualified leads
: No one-to-one communication or prospect nurturing
: Lack of process automation or technology support
: No alignment between sales and marketing
: Data issues, such as too many databases or dirty data
: Sales not following up on marketing leads
: Analyzing campaign success metrics
: Lack of buy-in on improving lead management
: Quantify marketing leads to support sales

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