Long gone are the days when lead generation consisted of entering new "prospects" into the customer relationship management (CRM) system. Today, demand generation requires planning, process, integration, automation, and measurement. However, study after study shows that the majority of companies have significant gaps in their lead management process. Furthermore, most marketing executives don’t know where to start when building the required process.

The Lead Management Process
That's where The Annuitas Group comes in. We work with companies to create and implement a proper lead management process, managed independently of the sales force, which includes these components:

• All leads being fed to a central source where they are entered into a lead management database
• Automated lead qualification and lead scoring
• Immediate contact with the respondent that acknowledges his/her request for information
• Speedy fulfillment of any requested information
• Immediate routing of leads to the proper sales channel
• Timely follow-up with the respondent to further determine needs
• An ongoing lead nurture program for those "not ready to buy" leads
• A "closed loop" process to confirm that sales is following up on leads
• Real-time measurement and analytics

A variety of studies indicates that companies with a defined Lead Management process in place achieve exponentially greater results than those that don’t have one. If you are one of those companies that don’t, how can you afford not to partner with The Annuitas Group? To learn more about our Lead Management process consulting, please complete the Contact Us Form.